About NeedScope

Creating irresistible brands

NeedScope is a qualitative and quantitative research approach to help clients build irresistible brands. NeedScope understands the unique needs driving brand choice in a client’s category, sizes growth opportunities and develops a strategy to optimise brand positioning.

We apply NeedScope throughout the marketing process to evaluate and test elements of the marketing mix and monitor brand performance. At the core of NeedScope is an understanding of the 8 drivers of irresistible brands. Emotion is always at the heart driving consumer brand behaviour.


Eight drivers of irresistible brands. Know-how, Momentum, Differentiation, Emotion, Symbolism, Nexus, Alignment and Unity.

Eight drivers of irresistible brands


How NeedScope works


To get to the emotive drivers of behaviour, NeedScope uses unique tools.


Consumer-brand relationship model:
Irresistible brands tap deep into the heart of what drives consumer choice – emotive needs
  Psychological framework:
The framework is a map to help navigate emotion and build irresistible brands


NeedScope Onion



NeedScope psychological framework model

Consumer-brand relationship model



Psychological framework



Projective tools:
These tools access emotion and are used in both qualitative and quantitative NeedScope research


Interactive NeedScope software developes irresistible brand strategies

NeedScope collage sets



NeedScope software screen

Projective tools


NeedScope software



How NeedScope helps clients

World class

NeedScope helps clients create irresistible brands by understanding consumers at a deep emotive level. These case studies show the impact of NeedScope on building irresistible brands in all corners of the world.


TVS 2-wheeler case study PES (Pro Evolution Soccer) case study France's national lottery case study
(Indian auto company):

Created a new 2-wheeler
brand ‘Apache’ to return TVS
to its number one position
(Global video game developer):

Formed a global strategy for
PES (Pro Evolution Soccer) leading to sales increases and industry awards
La Française des Jeux
(France's national lottery):

Refocused their portfolio of scratchy games to achieve a 45% increase in revenue
(Australasian women’s shoe retailer):

Tapped into the emotive ‘Cinderella moment’ of shoe buying to grow sales and reduce the average age of customer


Experience NeedScope
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